How did you attract/address your audience?
We attracted and addressed our target audience by showing them the opening sequence and getting them to react to our clip. By asking them Certain questions, we found that by asking what they liked and what worked well with video it gave us the feedback we needed to know what we could improve. The response come across very well. One thing that came up more than once was that the music worked well the video. The lyrics played a part in the video where it told a fraction of our story, 'You was always faster than me' connects well with the running aspect. We got our target audience to watch the video which is late teens early twenties. The four in the video are teenagers which is the age range of our inspiration Pretty Little Liars appeals to. The feedback received, was that the Opening sequence should be rated 15 because there is blood which may be to gory for a younger audience. We feel like we attracted our audience by using relatable characters for example young school girls who dress to fit the day and age we live in. Because the target audience we appeal to are young they are use social media constantly, and are able to see our opening sequence on Youtube and tweet it giving us the publicity we need to be successful.
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